It was 1997, I was in Amsterdam for the first time. I was between my study abroad summer semester and the responsible life waiting for my return stateside.
I saw civilized business men in suits bicycle to store fronts at 9AM and purchase cannabis on their way to work.
Immediately the criminal attitude I had about marijuana evaporated and I felt justified in my beliefs that this plant was medicine to me, saved me from taking medications with horrendous side effects and kept me sane (well, that is a relative term).
I visualized the ability to live this way in the United States one day, with the stigma gone.
Now that cannabis is legal in the majority of states in the USA, it's time to discuss the Cannabis Consumer Experience (CCXP) - Are you ready to know yours?
Cannabis Customer Experience (CCXP) is more than just the product purchase - It defines Everything about our Relationship with our Customers!
Why does CCXP Matter?
Cannabis Consumer Experience started in alley ways, dodgy meet up locations and with some, let's face it, sketchy characters. It is unreal to think of how far the American Cannabis Consumer has come in my lifetime.
With cannabis coming out of the shadows, customizing and personalizing the shopping experience will become increasingly important. Differentiating one dispensary experience over another will define success for many store front and delivery services across the world. It will be exciting to see where we go from here. One thing is for sure, consumers will be loyal to the ones who get it right.