It was 1997, I was in Amsterdam for the first time. I was between my study abroad summer semester and the responsible life waiting for my return stateside.
I saw civilized business men in suits bicycle to store fronts at 9AM and purchase cannabis on their way to work.
Immediately the criminal attitude I had about marijuana evaporated and I felt justified in my beliefs that this plant was medicine to me, saved me from taking medications with horrendous side effects and kept me sane (well, that is a relative term).
I visualized the ability to live this way in the United States one day, with the stigma gone.
Cannabis Customer Experience (CCXP) Everything.
Why does CCXP Matter?
Cannabis Consumer Experience started in alley ways, dodgy meet up locations and with some, let's face it, sketchy characters. It is unreal to think of how far the American Cannabis Consumer has come in my lifetime.
With cannabis coming out of the shadows, customizing and personalizing the shopping experience will become increasingly important. Differentiating one dispensary experience over another will define success for many store front and delivery services across the world. It will be exciting to see where we go from here. One thing is for sure, consumers will be loyal to the ones who get it right.
Owners spend countless dollars on resources including R&D, Marketing, Licensing, Transportation, Delivery and Operating costs in order to establish and maintain business. Don't let those valuable resources go up in smoke by under estimating the importance of the Cannabis Consumer Experience (CCXP). Learn how to capture your market share, increase revenue and provide fast and accurate real time information to your Cannabis Consumers effortlessly with Stoner Hospitality.