A Coffee Shop in Amsterdam
Where it all started
I saw civilized business men in suits bicycle to store fronts at 9AM and purchase cannabis on their way to work.
Cannabis Customer Experience (CCXP) Everything.
Why does CCXP Matter?
Cannabis Consumer Experience started in alley ways, dodgy meet up locations and with some, let's face it, sketchy characters. It is unreal to think of how far the American Cannabis Consumer has come in my lifetime.
With cannabis coming out of the shadows, customizing and personalizing the shopping experience will become increasingly important. Differentiating one dispensary experience over another will define success for many store front and delivery services across the world. It will be exciting to see where we go from here. One thing is for sure, consumers will be loyal to the ones who get it right.